Livros importados
Livros importados
Usado, em estoque. Levemente amarelado. Subtítulo: How to build an empire on an orange crate or 121 lessons i never learned in school. There are lots of millionaires but there is no one quite like Ed. Relying more on gut instinct than conventional wisdom, Honest Ed Mirvish has done it his way. Mixing cut-rate prices with crazy promotions, Ed advertised one early venture with slogans such as Our Building Is a Dump! and Our Service Is Lousy! Against all business advice, he opened a restaurant with a steak-and-beef-only menu. And when Ed found himself dining with royalty, after purchasing and restoring Londons legendary Old Vic theatre in 1983, he calmly told Prince Charles, Your grannys going to open our theatre this week. This unusual charm has made Ed more than just a wildly successful businessman; hes also a beloved Canadian celebrity and a fixture of Torontos cityscape. The massive electrical sign atop Eds Bloor Street bargain palace is both a local landmark and a tourist beacon, and his complex of restaurants in the theatre district draws more than six thousand customers a day. Ed is even a cultural force. Besides the enclave of boutiques and galleries dubbed Mirvish Village, he owns three prestigious theatres- among them Torontos venerated Royal Alexandra and has brought Toronto audiences quality productions for decades, including such epic musicals as Miss Saigon, Les Misérables, Crazy for You, and Jolson. How to Build an Empire on an Orange Crate tells the story of Eds rise from the hardscrabble streets of Depression-era Toronto, and reveals how he built a tiny selection of five-and-dime goods displayed on orange crates into the mighty Mirvish empire. Eds entertaining memoir also includes 121 life lessons the proud high-school dropout picked up along the way, all delivered with wry humour and down-to-earth charm. Truly, a bargain no shopper should refuse.
Editora: Key Poter Books
Ano: 1993
ISBN: 9794135002794
